Recognizing the importance of sales professionals to the overall success of an organization, this webcast takes a deep dive into the current state of sales training, drawing on data from an ATD research survey of 227 sales enablement professionals. Specifically, this webcast focuses on the way that sales training is delivered, how salespeople learn best, and the frequency of training for sales professionals. The webcast will also discuss the average annual sales training expenditures as well as several of the top barriers to delivering effective sales training. Finally, the webcast will present recommendations for overcoming barriers and creating more effective sales training programs.
The key data points presented in the webcast are taken from the ATD research report 2016 State of Sales Training.