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Research Report
Sales Coaching
Building a Successful Sales Force

In Sales Coaching: Building a Successful Sales Force, the Association for Talent Development (ATD) found that a majority of organizations (62 percent) used sales coaching. This report explores how organizations can use sales coaching to develop sales staff and improve performance.

The report defines sales coaching as an ongoing process of engaging salespeople in coaching, which involves observation, motivation, and feedback, with the specific goal of improving sales performance. The focus on sale

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ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand... Read More
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